Whatever your market or your niche you won’t get the success you deserve without a winning strategy to guide you. Here are four tried and tested blueprints to follow so that you get the most from your website.
1. Sign up or go
Sign up or go is a strategy that works but it is high risk. You have to have confidence in what you’re offering your visitors as all they see is a page demanding their name and email address to gain entry for more.
This is like having a lock on a shop or store’s front door and customers have to give their name and address to gain entry. Many will not bother and simply walk away but a significant number will take the plunge and give you their name and email address.
2. Become the trusted expert – give and impress
If you can become regarded as the trusted expert in your market then you will have success. This can only be achieved through a lot of hard work. You have to provide an impressive amount of free information and answer prospect’s questions before they’ve even asked them.
This information needs to be kept up to date and you also need to be the source of informed comment and opinion on any relevant current events.
3. Conversation and comment
Having a conversation with your prospective customers can form a strong bond between you and as this bond grows the chances of making sales grow too. Not just one sale but repeat sales as they see you as the right person to do business with.
There are several ways to do this and you should find the ones that you enjoy most as it’s up to you to keep the conversation going. You could host a blog or a forum on your website and use it to both answer their questions or make posts to generate comments. Or you could use surveys to ask your prospects what they think and want.
4. No product to sell? no problem!
A common question I get asked is do your promotion techniques work if you don’t have a product to sell. This actually translates to selling other people’s goods through affiliate schemes such as clickbank.com. The answer is yes but you have to think and work a little harder to overcome that customer question “why should I choose you?” Find an answer to that and you’re in business.
Go to www.website.launchworkshop.com to find out more about these strategies and how to implement them, how to get on page 1 of Google, download your free “Really DUMB guide to websites” so you don’t repeat these costly mistakes and learn all about Power Blogging! www.website.launchworkshop.com
Which strategy do you find works best? Which one interests you? Leave your comments below!
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