The first and most important step in getting more website traffic by writing compelling copy the search engines will love is to create better headlines. Having a killer headline is absolutely essential as I have a secret to tell you about your readers. Lean close as they might not like it if they overheard. The secret to great headlines is that most readers are either very busy, lazy or both.
They simply either haven’t the time or can’t be bothered to read everything they see. So they scan what they see and decide whether the rest is worth reading. If your headline isn’t right then your articles just won’t get read – no matter how could they are.
Your headline must grab your reader’s attention and almost force them to read more or make them feel that they’re missing out. So your headlines should promise an answer they want, information they need or shock and amaze in some way. Make them want or need to know more.
Test the headlines you write on friends and family to make sure they do grab the attention and see how they can be improved. One word of caution, don’t lose sight of the main article in your efforts to create better headlines as it must remain relevant. If you had the perfect killer headline in every way except that it now no longer matched the article the reader would want to read more but then would become disappointed and confused.
Creating better headlines is only the first part of writing compelling copy the search engines will love as you need to follow the headline with the brilliant introduction, main copy, summary and conclusion.
The new Writing Workshop from LaunchWorkshop.com helps you with all this. Packed in the 25 lessons you’ll find how to write instant headlines in seconds and complete articles in minutes, inspiration so that you’re never short of things to write about and how to put your articles to work to get more traffic to your site. It all begins with a 5 lesson, 7 day trial for just $7.97.
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