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category archive listing Category Archives: Copy writing

I’m both nervous and excited

I’m an incredible mix of both nerves and excitement as the first LaunchWorkshop.com product is nearly ready. The Writing Workshop will be revealed in a few days time as I’m just working through the final stages.
This will be a 25 lesson course and will deliver you results - real results that we both can be […]

Stop rambling and get to the point! Or, how to add focus to your website copy writing

Does your website copy writing ramble aimlessly never ever getting near the point that you were trying to make? Do you find planning what to say hard or do you just dive straight in and start typing words? Do you find the final message is confused and isn’t getting across?
There is a solution and you […]

Website Copy Writing Course 4: The best way to get help with your writing

If you get stuck with your website copy writing, whatever it may be, don’t give up. The temptation may be there to just hand it over to someone else, we’ve all felt that at some time, but that would be the worst and most expensive thing to do.
I may be a writer, editor and communications […]

Website Copy Writing Course 3: What to write about

The big secret to successful website copy writing is to play to your strengths and write with your unique perspective. The big question is what makes you unique? This is covered in more details in The Launch Workshop Power Copy Writing Module in detail but here are the main points.
I hope you’ve heard of an […]

Website copy writing for humans and search engines

Website copy writing has changed dramatically and you need to keep up with what works and what doesn’t or you will fall badly behind. For example in days gone by people used to fool the search engines with white text written on a white background. In fact, a car manufacturer once cleverly created a picture […]